Imagine a world where cattle were sold right from your smart phone. Wait a minute, there is no need to imagine. Currently, there is a way to sell and buy cattle from any smart phone, tablet and/or computer. A new technology has become the chatter of the agriculture community this summer and that technology is AgriClear. AgriClear is a membership based community that gives livestock producers and buyers, the opportunity to get the best deal in the cattle market.
Reported on the AgriClear’s webpage, the new technology has many benefits and expands markets. Producers can market their cattle throughout the United States and Canada using the web. As buyers, AgriClear has options to specifically search and select cattle based on breed, weight, type, condition, location, feed programs and health certifications. Buyers can watch for their preferred suppliers through online updates. The data that sellers place online allows for many opportunities that were never available in the sale barn. Sellers can set their own price and conditions using the AgriClear features. Photos, videos, health and other information about individual cattle can be provided. The seller gets to pick the best offer and negotiate a mutually satisfactory price. After the cattle are sold and both the producer and buyer are happy, shipping details will be specified through the online site.
AgriClear is supported by two companies called the TMX Group and NGX, both with valuable roles in the agriculture industry. TMX Group is a financial business that operates markets such as equities, fixed income and energy. NGX provides electronic trading and data services to the North American natural gas and electricity markets. The ultimate goal AgriClear would like users to understand is, “this online platform allows members of the AgriClear community to streamline the marketing process and expand opportunities to both buy and sell cattle across the U.S. and Canada—of all breeds, types, and attributes.”
Buying and selling cattle just became easier. Imagining a world where cattle producers bought and sold cattle on their phones is here! With AgriClear the solutions to expanded markets, lower transaction costs and payment assurance shouldn’t have to be imagined because it is a reality.
For more information follow the links below:
AgriClear – https://agriclear.com
TMX Group – http://www.tmx.com/
Written by: Kadi Davis, WSGA Intern