Correcting the Misconceptions

Contributed By:
Rachel Purdy- Wyoming Beef Ambassador

sams demoOne of my favorite parts of being a beef ambassador is having the ability to correct the misinformation surrounding the beef community. On July 11-12 Garrett Irene and I helped at the Cheyenne Sam’s Club beef tenderloin demo. The American National Cattle Women and the beef checkoff helped fund this event. The recipe we featured was a Beef It’s What’s For Dinner recipe called Succulent Filet In A Field of Greens. If you want to make this recipe yourself, the link can be found here: http://www.beefitswhatsfordinner.com/recipe.aspx?id=3320

We had the opportunity to interact with a variety of consumers. Some were big fans of beef and were excited to try out this recipe. One consumer told me they loved beef, but only felt they could eat it once or twice a week due to health reasons. I was able to talk to this consumer about the health benefits of beef. She was very surprised to learn that one 3-ounce serving of beef provides almost half of a day’s protein, B12, and selenium for only about eight percent of your daily calories. For me, the most rewarding part of this event was seeing people come to us with concerns, and after a conversation with them, seeing them go over to the meat case and buy beef. The Wyoming Beef Ambassadors will be doing another beef promotion event at the Cheyenne Sam’s Club on September 6-7. We look forward to seeing you there!

To like the Wyoming Beef Ambassadors on Facebook, go to: https://www.facebook.com/WyBeefAmbassador.

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