Hello again! Shelby Sinclair here, and I’m back with more updates from my journey as the 2024 WSGA Marketing and Communications Intern. Week two at the Wyoming Stock Growers Association brought new challenges and opportunities as we geared up for the Wyoming Cattle Industry Convention. Let me walk you through the highlights of my week.
Getting Creative: Designing and Preparing
As the week began, I dove into a series of creative tasks aimed at enhancing the convention experience. I started by designing script covers themed around “Building Partnerships – Challenges & Opportunities.” These covers, used by WSGA staff and officers, were well received for their visual appeal and thematic alignment.
Next, I focused on creating centerpieces for various convention events. Each centerpiece was meticulously crafted to highlight different aspects of the convention. The Cattlemen’s Club centerpiece honored its members with personalized recognition, while the prayer breakfast flyer introduced attendees to the speakers they would hear from during the morning scripture reading. I also worked on the AGPAC raffle centerpiece, ensuring it seamlessly integrated into the event decor.
Additionally, I created the Ranching for Succession flyer in multiple formats, optimizing its visibility on social media platforms
For my latest design project, I focused on creating distinctive flyers for the four keynote speakers scheduled to appear at the convention. Once again, I turned to Canva due to its wide range of templates and design versatility. Each flyer was carefully crafted to capture each keynote speaker’s profession and expertise. By leveraging Canva’s tools, I was able to incorporate elements that vividly represented their respective roles. This approach not only enhanced the visual appeal of the flyers but also ensured they effectively communicated the unique qualities of each speaker.
Assisting with Convention Preparation
My involvement extended beyond design projects, I assisted in preparing essential materials for the convention. This included contributing to the policy book, a critical resource for attendees and participants at convention. Collaborating with Jim Magagna, I ensured that all materials were polished and ready to print.
Adapting to Unexpected Challenges
Mid-week presented unexpected challenges when I had to manage complications from wisdom teeth surgery. Despite being out of the office for recovery, I remained engaged by working from home. This allowed me to finalize edits on centerpieces and create a detailed map of the Wyoming State Fairgrounds. The map would guide convention participants to various venues, ensuring a smooth experience for everyone involved.
Continued Social Media Engagement
Even from home, I remained proactive in maintaining WSGA’s social media presence. I scheduled several posts that I designed on Canva, highlighting key convention events, speakers and updates. This proactive approach ensured that our online audience remained informed and engaged leading up to the event.
Looking Ahead
As I reflect on my second week at WSGA, I’m grateful for the opportunity to contribute to such impactful projects. Each task, whether designing visual materials or coordinating logistical details, has strengthened my skills and deepened my appreciation for the ranching community in Wyoming. Moving forward, I’m eager to see these efforts pay off at the Wyoming Cattle Industry Convention and beyond.
Thank you for joining me on this journey! Stay tuned for more updates and insights as I continue to learn and grow in my role at WSGA
RealRanchers.com 