Hello everyone! Shelby Sinclair here, I’m thrilled to share my experiences as the 2024 WSGA Marketing and Communications Intern. Join me as I take you through an eventful first week at the Wyoming Stock Growers Association, where every day brought new challenges and opportunities to learn and grow.
Getting Started
My journey at WSGA began with a warm welcome from the team and an introduction to the inner workings of the organization. Olivia Sanchez, my supervisor, provided valuable insights into what the summer ahead would entail for me. As I settled into my desk and familiarized myself with the office setup, I dove into exploring the WSGA H & K drives. These drives store an abundance of information—from media assets to event plans—which became my go-to resource for crafting social media content and promotional materials.
Making an Impact Through Communication
A significant part of my role involved refining WSGA’s online presence. I eagerly updated the organization’s website, ensuring all information was current and accurate. This included not only verifying event details but also fine-tuning written content for clarity and consistency. As I navigated through past articles and future event plans, I gathered insights that would shape our strategic communications moving forward. I also was able to add myself to the staff profile where you can learn a little bit more about me as I am a part of the staff team this summer!
Diving into Design
One of the highlights of my week was working on the E-Bulletin, one of WSGA’s publications. I utilized InDesign and walked through this new program with patience as I transformed raw content into a polished piece ready for distribution. From formatting pre-written articles to fit in InDesign to selecting eye-catching comics, every detail was meticulously crafted to captivate our readers and convey WSGA’s message effectively.
Preparation for the Wyoming Cattle Industry Convention
Another exciting project involved preparing for the upcoming Wyoming Cattle Industry Convention. I took charge of designing the convention program, a task that required meticulous attention to detail. From organizing schedules to showcasing sponsors, I ensured the program was not only informative but also visually appealing. The process involved collaboration with colleagues and numerous revisions to achieve perfection.
Social Media Strategy and Outreach
In addition to print materials, I focused on enhancing WSGA’s social media presence. I developed a posting schedule and created engaging graphics to promote key events and initiatives. Crafting content that resonated with our audience on platforms like Instagram and Facebook allowed me to blend creativity with strategic communication. I also made my first post on the social medias with a Canva designed graphic to showcase me as the summer intern!
Remote Tasks and Final Touches
Towards the end of the week, I appreciated the flexibility to work remotely. This allowed me to efficiently tackle administrative tasks like folding brochures and preparing event materials from my home in Laramie. Despite the repetitive nature of these tasks, I recognized their importance in ensuring that every detail was handled with care and professionalism.
Looking Ahead
As I reflect on my first week, I’m grateful for the opportunity to contribute to WSGA’s mission of supporting Wyoming’s ranching community. Each day presented unique challenges that pushed me to expand my skills and perspective. Moving forward, I look forward to furthering WSGA’s outreach efforts, refining our communication strategies, and making a meaningful impact within the agricultural industry.
Thank you for joining me on this journey! Stay tuned as I continue to share updates and insights from behind the scenes at WSGA.
RealRanchers.com 
Welcome Shelby! WSGA is the best! Soak up all the great experiences this summer.